Monday, December 12, 2011
Mitt Romney and Hispanics: His 2012 outreach strategy
In 2008 the Romney campaign had a strong Hispanic outreach strategy. His son Craig, who has lived in Chile and is fluent in Spanish, regularly spoke on his father’s behalf in Spanish to Hispanic media and audiences.
The 2008 campaign included a Spanish-language communications team, a large team of bilingual surrogates and paid Spanish-language media.
As the Florida GOP’s January 31st primary quickly approaches, be sure to expect a stronger Romney presence in Florida, in English and Spanish. Florida is a pivotal state in the race to secure the GOP nomination, but its even more important in Romney’s calculations. Today’s events are a clear indicator that Romney is playing to win Florida and to secure the crucial Latino Republican vote.
(USA TODAY: Romney the 1st GOP candidate to plant flag in Fla.)
Posted by Blog Moderator at 6:22 AM